CURIOUS
DECISIVE
Playful.
Hi there, and welcome! I'm passionate about building reliable products that have an impact on people's work and I relish in my occasional creative outbursts.
Professional Experience
"Product Manager & Marketing Specialist bridging the gap between customer need and technical reality."
SYSTEMS
GitHubFigmaGoogle Cloudn8nPostgreSQLAdobe Creative SuiteSendGridHubSpotGoogle AI StudioPostmanSemrushWordpressWix
EDUCATION
Stockholm University
BSc: Business Admin & Marketing
2011 — 2014
ESSEC Business School
Erasmus Exchange
2012
ImmerQi | Teach & Travel China Program
24-week TEFL Certificate
2010
LANGUAGES
- Swedish Native
- English Fluent
Product Manager
Hub & Spoke AB
JUN 2024 — PRESENT
We are building a business platform for recruitment professionals. My work is aligning the business strategy with user requests and developer team roadmap. Responsible for onboarding new clients and setting up their brand - website and platform presence. Using PostgreSQL to analyse feature adoption to identify key projects. I design automated workflows that connect systems via APIs to streamline processes, reduce manual work, and improve the customer experience.
Agile WorkflowData AnalyticsMarket InsightProduct Management
Marketing & Systems Specialist
Hub & Spoke AB
OCT 2022 — JUN 2024
We improve the work of professional recruiters, the candidate experience and the value for clients. I was responsible for project managing the development of a matching platform, marketing consultancy, supplier management and cost control.
Marketing OperationsData AnalysisVendor ManagementProject Management
Marketing Manager
Finance Recruitment Sweden AB
AUG 2018 — OCT 2022
The top recruitment firm for finance and investment professionals in Stockholm. I was responsible for the marketing strategy and worked in the management team. Built automation workflows for candidate outreach. Produced podcasts and events while managing external vendors for web and creative production.
Marketing StrategyBudget ManagementWorkflow AutomationCRM ManagementSEOSocial Media Management
Campaign Manager
EIT InnoEnergy
2016 — 2018
Managed global campaigns for sustainable energy master's programs across Europe. Focused on lead gen and CRM.
Global CampaignsEvent ManagementLead Generation
Commercial Coordinator
Procter & Gamble
2014 — 2016
Marketing and Business Support for Oral-B. Brand activites, pricing, logistics and events across the Nordics.
FMCGLogisticsPOC MaterialsBrand Management
ART Portfolio
A collection of thoughts, finished and abandoned works throughout the years.
Oil on Canvas
The thin thread
Clay Sculpture
The Monster
Cast aluminum scultpure
The Moose
Animated ink drawing
Running
Animated watercolour
A little dance
Calligraphy pen
